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Discover the daily habits to stop worrying, relieve stress, overcome anxiety and create mindfulness in your life! Learn how to find profitable keywords online based on real customer activity and dramatically increase your chances of success doing business online. FT Press; 1 edition October 15, Language: Related Video Shorts 0 Upload your video. Amazon Keyword Research Hacks: Social Media Marketing Books: Do you feel your social media page needs an advantage to attract a larger audience?

Find out how to quickly become an authority in your niche quickly. Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review. Read reviews that mention business entrepreneurs target model process provides canvas practical method worksheets framework strategy startup choose apply tool methodology strategic opportunity manager.

There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. Excellent book on how to determine which market to target by systematically zooming into desirable markets and adjacent markets. One of the key challenges in pivoting is the need to start over. This book provides ways for entrepreneurs to pivot without having to start over. Nicely designed worksheets too! It's a book that encourages action!

One person found this helpful. An Innovative method for strategic decision making. Complementary to the business model canvas. Warmly recomended for entrepreneurs! For the past 7 years I've been working with early stage entrepreneurs who, in many cases, come with a new technology seeking to fit a market to it.

I've seen dozens of teams work with the framework to come out more focused and with an option to put their energy into one specific direction. The Market Opportunity Navigator is an essential tool in the arsenal of any entrepreneur.

The book itself is well structured and is complemented with clear graphical outline of the tool making it easy for the reader to follow the methodology and implement it. As host of Creative Warriors podcast, I read a lot of books. While there are other books about finding your target market, the workbook style of Where To Play really helps you determine your market.

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This is a book every start-up must read. But even if you've been in business for years or decades, if you're not getting the results you want, I highly recommend this book. Where to Play is a great addition the entrepreneurial literature. The Market Opportunity Navigator fills a gaping hole in the Business Model Generation platform, digging deeper into an area that the Business Model Canvas BMC doesn't address with necessary depth, specifically, identifying target market opportunities and priorities.


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First printed in , this is the reprint. Softside Paperback 6" x 8". Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?

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